Are you looking for the best WordPress A/B testing plugins? If you are, keep reading this article. Here, we will show you seven of the best plugins you should try!
If you run an online store or any similar business, performing A/B testing on your website would be ideal. With the correct data from A/B testing, you can optimize your website further and increase the conversion rates.
You do not need to use any third-party services when you use WordPress as your CMS. You can use dedicated A/B testing plugins to test and optimize the website.
We have covered the ideal tools for A/B testing. This post will show you the top seven plugins for A/B testing in WordPress.
But first, let’s see what WordPress A/B testing plugins are and why you should use them.
What Are WordPress A/B Testing Plugins
A/B testing plugins allow you to create and manage A/B tests directly from your WordPress dashboard. These plugins help you optimize your site for better conversions and user experience by testing different variations of your content, design, and functionality.
A/B testing compares two versions of a webpage or app to determine which one performs better. The goal is to identify changes to your website that increase or maximize an outcome of interest (e.g., conversion rate, click-through rate, or revenue).
By using an A/B testing plugin, you’re simplifying your task. The following section will show you what to look for in WordPress A/B testing plugins.
What to Look for In WordPress A/B Testing Plugins
When looking for WordPress A/B testing plugins, it’s essential to consider the following features:
- Ease of Use: The plugin should have a user-friendly interface that makes it easy to create and manage A/B tests without requiring extensive technical knowledge.
- Integration with WordPress: The plugin should integrate seamlessly with your WordPress site, allowing you to create and manage tests directly from your WordPress dashboard.
- Compatibility: Ensure the plugin is compatible with your WordPress version and other plugins you use on your site.
- Variety of Test Types: Look for a plugin that supports different types of A/B tests, such as testing headlines, images, buttons, and other elements on your site.
- Heatmaps and Scroll Maps: Heatmaps and scroll maps can provide valuable insights into how visitors interact with your site, helping you identify areas for improvement.
Now you know what you should need in a WordPress A/B testing plugin. The next section will show you the best seven plugins for WordPress A/B testing.
Best 7 WordPress A/B Testing Plugins You Should Try
In a nutshell, the best plugins for the tasks are:
- Thrive Optimize
- OptiMonk
- Split Hero
- Split Test For Elementor
- OptinMonster
- VWO
- Nelio AB Testing
Each plugin comes with unique features. Below, we will explain them. Based on your preferences and requirements, you can choose an option.
Without any further ado, let’s get into the list.
1. Thrive Optimize
Thrive Optimize is a powerful A/B testing plugin for WordPress that allows you to easily create and manage split tests for your landing pages directly from your WordPress dashboard. With Thrive Optimize, you can test different variations of your landing pages to determine which one performs better in conversion rates, click-through rates, or other key performance indicators.
The plugin’s “Automatic Winner” feature automatically selects the winning variation based on your chosen key performance indicator, saving you time and effort. The plugin also allows you to add notes to your tests, making it easy to keep track of your experiments and learn from your results.
The plugin provides real-time analytics to help you track the performance of your A/B tests and make data-driven decisions about which variations to keep and which to discard.
Features
- Detailed reporting
- Automatic winner
- Unlimited tests
- Add notes to your tests
- One-click cloning
Pricing
Thrive Optimize is a premium plugin. The plugin will cost you $199 a year.
2. OptiMonk
OptiMonk allows you to create and manage A/B tests for your website, testing different site variations to determine which performs best. The platform enables you to personalize your website for different visitor segments, providing a more engaging and relevant experience for your visitors.
OptiMonk integrates with various other tools, including Google Analytics, Shopify, and WooCommerce, allowing you to create a seamless optimization workflow. So, if you need to enhance the plugin’s features by integrating it with third-party tools or services, you can use this feature.
When it comes to support, OptiMonk provides a range of support and resources, including tutorials, guides, and a knowledge base, to help you get the most out of the platform. If you still need help, raising a ticket would be ideal. They have an excellent customer support team, and all your issues will be solved quickly.
Features
- Elegant pop-ups
- eCommerce optimized
- Create unlimited tests
- Excellent customer support
- Integration with third-party tools and services
Pricing
OptiMonk is a freemium plugin. The free version can be downloaded from the WordPress plugin repository, while the premium version costs $39 monthly.
3. Split Hero
Split Hero is a powerful A/B testing plugin designed to help you optimize your website for better conversions, user experience, and revenue. With Split Hero, you can easily create and manage A/B tests for your website, allowing you to test different site variations and determine which performs best.
The custom domain feature of Split Hero allows you to replace the default Split Hero domain with your custom domain. This can be a subdomain of your main website or a separate domain. Using a custom domain, you can make Split Hero appear as part of your website, enhancing the user experience and making it more seamless for your visitors.
The “Track WooCommerce Conversions” feature in Split Hero is designed to help you optimize your WooCommerce store for better conversions. This feature lets you track key conversion events in your WooCommerce store, such as successful purchases, add-to-carts, and product page views.
By tracking these events, you can gain valuable insights into how your customers interact with your store and which products or pages drive the most conversions. This information can be used to optimize your store’s design, layout, and product offerings to maximize conversions and revenue.
Features
- Multiple-page conversion goals
- Campaign scheduling
- Client accounts
- Track WooCommerce conversions
- Custom domain names
Pricing
Split Hero is a premium WordPress A/B testing tool. The subscription starts at $29 a month.
4. Split Test For Elementor
Split Test for Elementor is a powerful plugin designed to simplify and expedite the A/B testing process for WordPress websites using the Elementor page builder.
This plugin allows you to easily create and manage A/B tests for your website directly from your WordPress dashboard without leaving the Elementor interface.
With Split Test for Elementor, you can test different variations of your website’s design, content, and functionality to determine which performs best in conversion, click-through rates, or other key performance indicators.
The plugin provides real-time analytics to help you track the performance of your A/B tests and make data-driven decisions about which variations to keep and which to discard.
Features
- Optimized for Elementor
- Performance optimized
- Lightweight code
- No compatibility issues
- Easy to use
Pricing
Split Test For Elementor is a free plugin that you can get from the WordPress plugin repository.
5. OptinMonster
OptinMonster is a powerful lead-generation tool designed to help businesses convert website visitors into subscribers and customers. It offers many features, including a user-friendly campaign builder, advanced targeting rules, and comprehensive analytics.
One of its standout features is the A/B testing tool, which allows users to test different variations of their campaigns to determine the most effective conversion strategies. The A/B testing feature in OptinMonster is designed to be easy to use, even for those new to split testing. It enables users to create multiple campaign versions and test them against each other to see which one performs best.
This can include testing different headlines, call-to-action buttons, images, etc. The tool then automatically shows each version to a portion of the website’s visitors, tracking the performance of each variation and providing detailed statistics on impressions, conversions, and other metrics.
Features
- Easy to use
- Excellent customer support
- Multiple campaign types
- Detailed reports
- Easy to integrate
Pricing
OptinMonster is a premium tool. Their premium plans start at $9.97 a month.
6. VWO
VWO’s A/B testing tool is designed to be easy to use, even for those new to split testing. It offers a user-friendly interface, allowing users to easily create and manage their experiments.
The tool also seamlessly integrates with other platform features, such as its advanced targeting rules and conversion analytics, enabling users to test different campaign elements and fine-tune the timing and placement of their campaigns based on user behavior and other factors.
In addition to its A/B testing tool, VWO offers various other features and tools to help businesses optimize their digital experiences. These include heatmaps, session recordings, and form analytics, which provide valuable insights into how users interact with a website or app. The platform also offers a range of integrations with popular marketing and analytics tools, making it easy to incorporate VWO into an existing marketing stack.
Features
- Split URL testing
- OS Targeting
- IP targeting
- Email support
- Visual editor
Pricing
VWO is a freemium tool. You can get the lite version of the tool from the WordPress plugins repository. The premium plans will cost you depending on your requirements.
7. Nelio AB Testing
The final option we have for you is Nelio AB Testing. It is a powerful WordPress plugin that allows you to easily create and manage A/B tests for your website directly from your WordPress dashboard.
Nelio AB Testing is designed to seamlessly integrate with WordPress, providing a native solution for A/B testing within the WordPress environment. Users can create, manage, and analyze A/B tests directly from their WordPress dashboard without needing external tools or platforms.
The plugin is compatible with various popular page builders, including Elementor, OptimizePress, SiteOrigin, Beaver Builder, Leadpages, Divi Builder, OptimizePress, and Visual Composer. This allows users to create and manage A/B tests for their WordPress site using their preferred page builder without switching between different tools or environments.
Features
- Seamless integration with WordPress
- Optimized for Gutenberg
- Page builder compatible
- Detailed results
- Custom user targeting
Pricing
Nelio AB Testing is a freemium tool. The free version can be downloaded from the WordPress plugins repository, while the premium version costs $50 monthly.
Conclusion
Using A/B testing plugins in WordPress can be a game-changer for online stores. These plugins offer a range of benefits that can help boost sales, increase conversions, and enhance the overall user experience.
A/B testing plugins also make it easy to test different website elements, such as headlines, images, and calls to action. This allows store owners to fine-tune their website, making it more appealing to their target audience.
We highly recommend using an A/B testing plugin on your website.
Which WordPress A/B testing plugin are you going to use?
Let us know in the comments.
