Your website is live. You’ve picked a domain name. Maybe you’ve even published your first blog post or uploaded your portfolio.
But here’s a little secret: one of the most visited pages on your site is your “About Me” page. Think of this page as your digital handshake. It tells visitors who you are, what you do, and why they should stick around. People want to know who’s behind the screen, whether you’re a writer, a coach, a freelancer, or just someone sharing passion projects.
The good news? Build your first About Me page in WordPress doesn’t have to be complicated. In this guide, I’ll show you step by step how to set it up, what to include, and how to make it shine – especially if you’re using the beginner-friendly Brandy theme and its powerful add-ons.
Table of Contents
Why Is Having an About Me Page so Important?
Imagine landing on a website you really like… but you have no clue who’s behind it. Feels a little impersonal, right? That’s exactly why an About Me page in WordPress is so important, it’s your chance to say: “Hey, this is me!”
Here’s what makes it a game-changer:
- Create a real connection: You could publish epic 3,000-word guides, break down every tiny detail of your niche, and crush your SEO game… but without a personal connection, your blog will never reach its full potential. With millions of blogs online, what truly makes yours stand out is you.
- Build instant trust: People connect with people, not faceless websites. Sharing a bit of your story shows you’re real, relatable, and worth sticking around for.
- adds personality
- Add personality: Your About Me page is where you can let your vibe shine, professional, quirky, or a mix of all three. It’s what makes your site feel warm instead of generic.
- Explain your “why”: Why did you start your blog, business, or project? This is your space to tell visitors what drives you and what they’ll gain by being here.
- Turns visitors into fans: When people feel connected to your story, they’re more likely to read your posts, follow your journey, and maybe even become loyal customers or subscribers.
Don’t overthink it. Your About Me page doesn’t have to be long or overly formal. Just share who you are, what your website is about, and what value visitors can expect. Add a friendly photo if you’re comfortable – it makes a big difference!
What Should You Include In Your About Me Page in WordPress?
Not sure what to write? Don’t worry – you’re not alone! Many beginners get stuck staring at a blank page. The trick is to keep it simple, structured, and personal. Here’s a breakdown of elements you can include:
A Warm Introduction
Start by greeting your readers in a way that feels natural to you. This opening line is your digital handshake, so keep it friendly and authentic. You don’t need to be formal – just imagine you’re meeting someone at a coffee shop and introducing yourself.
A warm intro makes visitors feel instantly welcomed and gives them a reason to keep reading.
Your Story (The Heart of Your Page)
This is where you explain how you got here. People love stories – they’re more memorable than a list of skills or credentials. Share your journey, what inspired you, and maybe even a challenge you overcame.
Your story helps people understand your “why”. Whether you’re running a blog, a freelance business, or a company, your story is what makes you stand out from the crowd.
What You Do (And Who You Help)
Once readers know your background, it’s time to be clear about what you actually do. This section answers the question: “How can you help me?”
- If you’re a blogger, explain what your blog is about (recipes, travel, lifestyle, etc.).
- If you’re a freelancer, describe your services (web design, writing, marketing).
- If you’re a business owner, share your mission and what problem you solve.
Visitors should never leave your About page confused about your role or purpose. Clarity builds trust.
Social Proof (Optional, But Powerful)
If you have any kind of credibility markers, this is the place to add them. Testimonials, awards, or “as seen in” features can give your page extra authority.
Social proof reassures new visitors that you’re trustworthy and that others already value what you do.
A Personal Touch
Don’t be afraid to show your human side! Sharing little quirks, hobbies, or fun facts makes you more relatable. It’s often the personal details that visitors remember most.
People connect with people, not faceless websites. A touch of personality makes your page more memorable and approachable.
Photos
Adding a photo of yourself (or your team) is incredibly important. Visitors are much more likely to trust and engage with a real person. A friendly smile or a professional headshot can go a long way.
Humans naturally connect with faces, and adding yours makes your site feel genuine and trustworthy.
Call-to-Action (CTA)
Every About page should end with a “next step.” What do you want visitors to do after learning about you? Invite them to take action:
- Subscribe to your newsletter.
- Explore your blog.
- Contact you for services.
- Follow you on social media.
Without a call-to-action, your visitors might simply close the tab. A CTA guides them toward becoming part of your community.
How to Build Your First “About Me” Page in WordPress
Before we dive into the step-by-step, let’s talk about the tool that’ll make your About Me page not just good, but gorgeous – the Brandy theme.
Brandy is more than just another WordPress theme. It’s designed for beginners who want a professional-looking site without the tech headaches. What makes it extra special?
- Brandy Starter Sites: pre-built full websites you can import in one click.
- Brandy Blocks: a collection of beautifully crafted sections (like hero banners, testimonials, CTAs, and bios) that you can drop straight into your page.
Think of Brandy as the best friend who shows up with snacks and helps you decorate your apartment. Instead of spending hours tweaking design, you just pick a Starter Site, mix in some Brandy Blocks, and you’ve got a polished, modern About page in minutes.
Now that you’ve met Brandy, let’s roll into the fun part – building your very first “About Me” page step by step!
Step 1: Install and Activate the Brandy Theme
Think of Brandy as the stylish outfit for your WordPress site. Instead of starting from scratch, it gives you a polished look right away.
Head over to your WordPress dashboard. Go to Appearance Themes, then Add New. You can search for Brandy on WordPress repository, or upload the zip file of this theme.
Then, install and activate Brandy theme.
Yeah! Your site now has a professional wardrobe change.
Step 2: Add the Addons: Brandy Starter Sites + Brandy Blocks
Brandy doesn’t just stop at a theme. Brandy Starter Sites and Brandy Blocks will make your site becoming wonderful.
Go to Plugins -> Add New, search for Brandy Starter Sites and Brandy Blocks, then install and activate both plugins. These are your secret weapons for looking like a designer… without hiring one.
Step 3: Import a Starter Site (One-Click Magic)
This is where the fun begins. Starter Sites give you a ready-made layout so you don’t have to build from a blank page.
In the dashboard, access to Brandy menu item, then you can see Starter Sites. Browse the available starter templates and pick one with an About page layout you like.
Click Import Demo. Wait for the import to finish, then click View Site.
Brandy comes with a lot of pre-built starter sites for your demand to build a new website. Let’s explore!
Step 4: Build your First About Me Page in WordPress
Time to make it your story, not just demo filler text. On your WordPress dashboard, head over to the Page section, you will see the “About me” page. Click to Edit it.
With the template site we choose from Brandy, we can edit the pre-built “About Me” page as they have a suitable structure. Here you just have to re-style this page by swap in your name, story, and photo. And tweak colors and fonts to match your vibe.
Or if you want more control, mix-and-match with Brandy Blocks. Drag-and-drop any blocks you need to page and open the right sidebar Block settings to change content, alignment, background, padding, typography, and color overrides.
Thus, once you’ve completed customizing the page, click Update/Publish to make changes live. Consider adding the About page as a featured section on your homepage.
Most people will see your site on their phones. So remember to test it on Mobile. Brandy’s responsive design does a lot of this automatically, but it’s always smart to double-check.
Bonus Tip: How to Well-Organize and Display Media Files on Your About Me Page
Your WordPress About Me page isn’t just about text – it’s about visuals too! Photos, PDFs, videos, or even a portfolio gallery can bring your story to life. But here’s the catch: WordPress’s default Media Library can get messy real quick. That’s where CatFolders swoops in to save the day.
CatFolders lets you organize your media library into neat folders instead of scrolling endlessly through uploads. Imagine having a “Profile Photos” folder, “Certificates” folder, or “Portfolio Images” folder – all tidy and easy to find. This way, when you’re building your About Me page, you can quickly grab the exact image or file you need.
Want to go a step further? Use the CatFolders Document Gallery add-on to display your WordPress media beautifully right on your About Me page. For example:
- Share video reels or certificates in an organized, professional way.
- Show a gallery of your best work (great for designers, photographers, and creatives).
- Add a resume PDF preview that visitors can click and download.
Voilà – now your WordPress About Me page not only looks polished with Brandy’s design but also stays well-organized and professional with CatFolders. No more “where did I put that photo?” headaches!
Final Thoughts
Building your first About Me page doesn’t have to be scary. With the Brandy theme, plus its Starter Sites and Blocks, you get all the tools to create something beautiful, professional, and uniquely you.
Your About page is where strangers become friends, fans, or customers. Make it warm, make it inviting, and don’t forget to tell them where to go next.
So, go ahead – open WordPress, follow these steps, and give your visitors a reason to connect with you. Your story deserves to be told.
